Kidizenship Contest - Sing Your Anthem

Kidizenship Contest - Sing Your Anthem

My daughter recently got involved with the organization Kidizenship and told me about this contest for kids 8-18. I thought it sounded like such a great idea, and I love a platform where kids are encouraged to express themselves through writing, performing, singing and getting involved.

Not to mention the judges are out of this world!

BrandNewNoise hopes it's instruments and recorders are tools that encourage everyone to let their creativity and voice be heard. 


To learn more about and the contest click here.

Kidizenship is a non-partisan, non-profit media platform for tweens and teens that reaches beyond the classroom, merging civics education with creative self-expression and community action. Kidizenship will convene respectful conversations and publish powerful content by and for young people about building a brighter future and an inclusive, just, and sustainable democracy.  

Kidizenship is where citizens come of age. 

August 26, 2021 — Richard Upchurch
Tuning a Kalimba is simple

Tuning a Kalimba is simple

The kalimba, or mbira, is a very simple instrument which can be easily tuned. Models vary in complexity and tone, but the two BrandNewNoise versions are easy for anyone to start playing immediately reguardless of musical knowledge. 

The tines (or keys) on kalimbas are generally made of spring spring steel. To change the pitch you can slide these pieces back or fowards under the square bar holding them in place. You must first loosen the bar, starting with turning the two screws about a 1/4 to a 1/2 turn. You can then easily move the keys with your fingers (I wear a thimble for extra leverage).

The BrandNewNoise Zoots and Hubble both come tuned to notes in the key of C major. 

If you wish to purchase an additional set of keys, you can follow the video for how create a chromatic scale. 


BrandNewNoise kalimbas have been used on recordings by Death Cab for Cutie, The Lego Movie soundtrack by Mark Mothersbaugh of Devo, and more. 

March 03, 2021 — Richard Upchurch
King Britt, Tape Op, and BrandNewNoise

King Britt, Tape Op, and BrandNewNoise

I got an email a few months back from a buddy telling me to check out the latest issue of Tape Op Magazine. Tape Op, the brainchild of Larry Crane, has long been one of the music industries best resources for long format interviews with engineers, musicians and those involved in making great records. Tape Op is, well, a big deal for us audio nerds.

So there it was, Krankie, the BrandNewNoise mechanical music box, pictured behind the prolific artist King Britt in his Philadelphia studio along with Moog synths and more.

The interview is well worth your time and I encourage you to check out King's work if you aren't familiar. Honored to know that BrandNewNoise is being used by King.

February 09, 2021 — Richard Upchurch
Harmonica Audio Recorder has arrived!

Harmonica Audio Recorder has arrived!

A harmonica, record, playback, pitch control, and repeat loop switch all combined into one awesome lo-fi audio recorder. Welcome to the BrandNewNoise family, Zippy

We have had a ton of request for a BrandNewNoise harmonica instrument over the years and finally are making it reality. For more info click here!

November 12, 2020 — Richard Upchurch
Tags: Harmonica
Beatle Lofi - BrandNewNoise, Rowland SP404 and Moog GrandMother

Beatle Lofi - BrandNewNoise, Rowland SP404 and Moog GrandMother

Raised Ranch  sent me an email earlier this week  using Space Oddity in his Beatles Lofi. The video showcases Space Oddity for a pitched controlled vocal sample, Rowland SP-404 sampler, and the Moog GrandMother to create the bass line.

Here is the original Beatles' Mother Nature's Son.

Rowland SP 404 has been discontinued but for the specs click here.

For an in-depth look at the Moog GrandMother check out

September 18, 2020 — Richard Upchurch
Phone-Home electric xylophone by BrandNewNoise instruments and audio recorders

Phone-Home xylophone with effects

I take a little time each Friday to just sit and play. It's a great way to set myself up for the weekend and free my mind from all the noise.
Today I am running the Phone-Home through my old Line 6 MM4 (Modulation Modeler). You first hear only the Phone-Home with it's built in echo delay and pitch control. But one I hit the button on the MM4 you are hearing the ring modulator in action. Pretty straight forward fun! 
I use 1/8 to 1/4 stereo cable to run the Phone-Home recording to the Line 6 pedal. Then I am routing the signal for the pedal to a Behringer 502 Mixer, output to a JBL Flip3 speaker
September 11, 2020 — Richard Upchurch
David Pajo, aka Papa M, with his BrandNewNoise Audio Recorder

David Pajo, aka Papa M, and BrandNewNoise

The multi-instrumentalist and singer David Pajo, also known as Papa M, was recently spotted on Instagram covering Bob Dylan's Nobody 'Cept You with his Player One on hand.

Pajo's work is a regular sound here at BrandNewNoise so I was honored to see a Player One in his hands. From Slint, Tortoise to the Yeah Yeah Yeahs, his work has never been confined to a genre. Check out the performance on Instagram here


August 26, 2020 — Richard Upchurch
Player One | BrandNewNoise Instruments and Audio Recorders

Gordi performs Miley Cyrus' Wrecking Ball with BrandNewNoise

Australian folktronica singer-songwriter Gordi recently performed Miley Cyrus' Wrecking Ball on the program Like A Version. Throughout her performance she uses the BrandNewNoise Player One

Sophie Payten, known professionally as Gordi, recently performed at the Sydney Opera House and released her new album Our Two Skins. Payten spent the previous 8 years in the medical field as junior doctor before turning her full attention to her music. 

Watch the interview with Gordi on why she chose Miley Cyrus to cover on Like A Version and the instruments, including BrandNewNoise's Player One and a farm tool, she used for the performance.




July 29, 2020 — Richard Upchurch

Wirecutter names BrandNewNoise a Best Father's Day Gift Pick

We are proud to see Loopy Lou listed by Wirecutter as one of the "17 Best Father's Day Gifts." 

Gregory Han writes,

The greatest gift we can offer the fathers in our lives is our time. A distant second is a thoughtful sentiment or token that recognizes the unique connection between the giver and the recipient. With that in mind, we’ve selected our favorite Father’s Day gifts (chosen from Wirecutter guides and small retailers across the country) that will show your heartfelt affection for your dad—and that can be used and loved for years to come.


To see the full article click here.

June 04, 2020 — Richard Upchurch
Chuck D | Public Enemy | BrandNewNoise

Chuck D | Public Enemy | BrandNewNoise

Chuck D, founding member of Public Enemy, posted a video on Twitter featuring BrandNewNoise's Loopy Lou audio recorder! The rapper, producer, activist and author is hailed as one of the top hip-hop lyricists of all time. 

His tweet features Loopy Lou sitting above the famed Public Enemy logo with music from their 1987 track Miuzi Weighs A Ton.

Full Twitter post can be found here.


May 05, 2020 — Richard Upchurch
CNN Underscored Features BrandNewNoise

CNN Underscored Features BrandNewNoise

Last week, CNN Underscored featured BrandNewNoise's Lil' Mib in an article on staying close to loved ones during the pandemic.
April 20, 2020 — Richard Upchurch

Update on Shipping and Orders

Hi everyone! I will keep this light and brief as possible. 

BrandNewNoise is still shipping out. I will be updating this post as we take it day by day. I will be here shipping through end of each day, 5pm CST and plan on shipping until there changes in service.

Many of you are sending gifts to those in quarantine, so I ask you place your orders asap to avoid any interruption.

Shop Now

Thanks for the love and support. 

I send love, light and creativity to you all.

Richard Upchurch

March 23, 2020 — Richard Upchurch